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Jewellery Photography case study 1 |
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The Hereford-based group of makers, Alloy
Jewellers, came to me
when their co-operative spirit and organisation won them a grant to
help promote and develop their group.
Photography by Ward was very pleased to be invited to carry out this intensive on-site photographic shoot. Initial communications took place over the phone and e-mail with Becky Lewis who was co-ordinating the photographic session on behalf of both herself, as a maker, and the others in the Alloy group. From there a detailed brief and programme was worked out. Whilst the images would be primarly for the Alloy website the photographs would be produced to the highest technical quality and to a high resolution giving each maker the opportunity to have a great set of product images for their own personal use in marketing and promotion. Travelling to the group's centre of activity in Hereford's vibrant art centre, The Courtyard, Dave Ward established a temporary studio there which was fully equipped and ready to capture the range and variety of fantastic pieces presented for photography. Over the next three days in a well co-ordinated operation twenty very talented individuals trotted along one after the other to work with Dave in a collaborative way and art direct photography for their own work. From this activity each maker helped to create a set of photographs which they felt would capture the unique nature and substance of their individual work but in such a way as to give the Alloy group as a whole a good common visual identity. After this
intense three
days, helped greatly by the excellent ambience of The Courtyard venue
(and its cappuccinos), Dave returned to his own studio in Cumbria and
set about the post photography phase of the project. Each maker was
invited to select a definitive portfolio from the bigger range of
photographs taken and thereater the final phase was actioned - a
detailed and careful editing, checking and retouching and cutting out
of the images for 160 jewellery photographs arising
from the shoot. Finally with the work complete the Alloy group have a
fantastic set of photographs to use in their promotional
activities with each artist now able to be represented in an equally
fair
way.
The images on this page are a small selection of the photographs taken and listed below are the names of the makers of Alloy who took part in this commission. Special thanks are due to Becky who organised the project so well on behalf of her group. Sue Lane; Louise Chesshire; Alison Evans; Rebecca Lewis; Rosie Keogh; Will Evans; Wally Gilbert; Shirley Smith; Lynette Chambelain; Mike Gell, Ben Woodcock; Deborah Smyth; Anya Keeley; Duncan Hill; Peter Williams; Georgina Franklin; Bronwen Taylor-Jones; Carole Leonard; Helen London; Helen Brice. Click here to visit Alloy's website If this has
inspired you
and you think that you individually or perhaps in combination with
fellow makers could benefit from our photographic services please call
or e-mail for an initial chat.
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